“I stretched silk across a wood frame and hand-painted big green waves,” she remembers of her first print, which was copied by more than one fast-fashion retailer. Those hand-painted prints evolved into computer-designed prints, and the trippy multicolored geometric shapes became a brand signature, buoying sales. “The prints gave me a voice and allowed me to make so many more pieces of clothing,” the designer says. “She worked around the clock,” says Carly Jo Morgan, an artist and the designer of the All for the Mountain jewelry collection, who was interning for Hoffman at the time. “Seeing that grass-roots way of getting your business going and the passion Mara put behind it, where she is now makes perfect sense. Nothing was handed to her.” Swimwear was a natural progression in 2008 and, as it turned out, another smart business move. “Ready-to-wear is a hard, super-saturated business with a lot of talented people making clothes.
Just kidding! But we suspect the recent launch of Torontos Official Mens Fashion Week (TOM) will definitely help to highlightthe city (and country) morefor fashion moving forward. Thats not to knock Torontos existing fashion week, which features both womenswear and menswear designer collections, along with unisex brands like Joe Fresh. However, becoming the eighth city in the world to launch a menswear specific fashion week will obviously put a bigger spotlight on Toronto and lend seriousness to the citys dedication to competitively presenting fashion from its resident designers on aglobal scale with leaders like London, Paris and Milan. According to Toronto Life , TOM founderJeff Rustia, explained his thoughts on the important of establishing a separate mens fashion week saying, Logistically, it doesnt make sense to lump the men in with the women, because [the labels] have their own buyers, editors and audience. Agreed.Although, we cant but help think about the fact that we may start running out of calendar days and weeks to dedicate to the many fashion weeks taking place globally almost all year round.
The fast fashion retailer RESERVED is best known for womenswear, which transfers the latest trends and inspirations of the worlds catwalks to the street . The brand also offers a wide range of contemporary menswear and playful kids clothes. RESERVEDs campaigns create impressive image worlds in every season with international top models including Freja Beha Erichsen, Cara Delevingne, Julia Stegner, Sasha Pivoravova and Spring / Summer 2014 face fashion blog Frida Gustavsson. With the launch in Germany, RESERVED introduces their latest ambassador for Autumn / Winter 2014 season – Georgia May Jagger! While being photographed in London she is wearing the highlights of the brand new collection. Georgia May personalizes the feminity, effortless elegance and sensual ease of the latest trends from RESERVED. She will also be the guest of honour at the spectacular RESERVED welcome event during Berlin Fashion Week on July 10th, 2014 .
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The possibly stage-bound actress was seen last week perching in the front row of Jeremy Scott s London Fashion Week mens presentation. While there, she was asked if she flew in specifically for the show, to which she responded: No, I dont fly [for fashion shows]. Unless its Chanel . Or Jeremy Scott! Im a little overwhelmed.