Fashion Trucks Are Driving A New Trend Into Los Angeles

Le Fashion Truck is written in delicate cursive on the side of their truck, where they sell womens fashion and accessories by local and emerging brands priced from about $25 to $55 for clothes and as high as $120 for sunglasses. Steffe, a former marketing and advertising professional teamed up with Romo, who studied fashion design and merchandise at Cal State L.A., to launch the truck at the Downtown L.A. Monthly Art Walk. Their opening night was a bigger hit than they imagined thanks in large part to the food truck model they followed, promoting the opening on social media weeks before their launch. We were going for a French boutique kind of theme when we were creating Le Fashion Truck three years ago, Steffe said while standing inside her box-truck store that was parked in front of her small office on Sunset Boulevard in Hollywood.
Source: http://www.sgvtribune.com/lifestyle/20140326/fashion-trucks-are-driving-a-new-trend-into-los-angeles

Rihanna named CFDA Fashion Icon. L’Wren Scott to be buried in L.A.

Two decades ago, Cline says American factories were making half the clothing purchased in the US. Today, almost all fashion clothing is made in other countries from cheap materials producing poor quality garments. “It’s about being selective”, says Cline, “we need to change the way we view our clothes, and try to think of the whole life cycle of things. Slow Fashion means buying less, caring for what you own so that it doesn’t end up in a landfill.” So, what can you do to slow down the frantic consumption of clothing? Here are some tips: 1. Education yourself about the life cycle of clothes.
Source: http://www.examiner.com/article/fashion-trend-the-slow-fashion-movement

Fashion Remains One of the Most Under–Appreciated Industries in Los Angeles

Rihanna has been selected to receive this year’s Fashion Icon Award to be presented June 2 by the Council of Fashion Designers of America. [The Cut] Fashion designer L’Wren Scott , who died in what police have ruled a suicide in New York City on March 17, is to be buried at Hollywood Forever Cemetery in L.A., Page Six reports. [Page Six] Scott, the longtime girlfriend of the Rolling Stones’ Mick Jagger , was a favorite designer among Hollywood celebrities. On Saturday, Christina Hendricks honored Scott by wearing one of her dresses to a PaleyFest event for “Mad Men.” [People] Steven Tyler, Cee Lo Green and Natalie Cole are the announced headliners for this year’s Race to Erase MS gala in Los Angeles. The event is scheduled for May 2. [Society News LA] In “Yves Saint Laurent,” a French biopic of the fashion designer that premiered in the U.K. last week, Saint Laurent is portrayed as volatile, needy and neurotic, says Hattie Crissell on the Cut blog.
Source: http://www.latimes.com/fashion/alltherage/la-ar-rihanna-cfda-fashion-icon-lwren-scott-buried-20140324,0,7299181.story

The affair will feature the designer’s latest Autumn Winter Collection 2014 on March 27, 2014 at Hall 18 from 9:30 PM onwards. Through this exclusive association, Myntra.com aims to provide the best platform for the finest fashion design talents in India and promote their riveting collections, while creating mutually beneficial tie-ups and expanding the fashion market in the country. Speaking on the tie-up, Mukesh Bansal, Co-Founder and CEO, Myntra said, “We have always believed in creating incredible experiences around the brand and this association will further our positioning of being the go to destination for fashion. Being the official Online Fashion Partner for WIFW 2014, we look forward to a range of opportunities for collaboration with the many talented designers associated with this prestigious event and connect them with fans on our extensive platform.” WIFW is Asia’s biggest fashion and trade event to be held at Pragati Maidan, Central Delhi from March 26 – 30, 2014.The latest edition will witness 118 fashion designers, 300 buyers and footfalls exceeding 30,000 during the five day period. Commenting on the partnership, Sunil Sethi, President, Fashion Design Council of India said, “We are excited to have Myntra.com as the official Online Fashion Partner for the 23rd edition of the Wills Lifestyle India Fashion Week 2014. Given its huge fan base and strong borne shoes focus on fashion, Myntra.com makes an ideal partner in our journey to make fashion more mainstream and accessible to Indian consumers, especially in smaller cities.” WIFW 2014 will present the Indian designers with new yardsticks and place them on the global fashion stage. With the triumph of each succeeding chapter and a phenomenal platform to exchange ideas and experience for designers and buyers, the stature of this fashion week continues to grow exponentially every year.
Source: http://timesofindia.indiatimes.com/life-style/fashion/shows/Myntra-com-partners-with-FDCI-for-fashion-week/articleshow/32720992.cms

Myntra.com partners with FDCI for fashion week

CFDA is giving the award to people whose fashion statement made an impact in the global pop culture, and it also acknowledged the songstress’ philanthropy for the MAC AIDS Fund’s Viva Glam campaign. “We are proud to present Rihanna with the CFDA Fashion Icon Award for her impact on the industry as fashion’s most exciting ambassador in recent memory”, said Steven Kolb, CEO of the CFDA in a report by USA Today. The official Twitter account of CFDA also announced of the organization’s selection of Rihanna for the award. The tweet goes: Thanks @peoplemag for breaking the news! @rihanna is our Fashion Icon recipient for 2014! http://t.co/7fVxrBXFNt pic.twitter.com/Jv0EMyFk3A CFDA (@CFDA) March 24, 2014 Looking back Rihanna’s style evolution, there is no doubt that the songstress is fierce and bold with her fashion choices.
Source: http://au.ibtimes.com/articles/545167/20140327/rihanna-fashion-icon-award-mansion-sale.htm

Rihanna is Fashion Icon of the Year; Sells LA Mansion for $15M [SLIDESHOW]

Style,” which raises Los Angeles’ profile as the fashion capital of trends in the United States, and attracts young designer talent who bring new ideas and innovation. — The retail industry is consolidating, and national chains are engaging in “matrix purchasing,” which favors existing, large suppliers. In response, some manufacturers are opening their own retail shops. Hurdles to Overcome — The LAX airport terminal and the Los Angeles Fashion District BID need to be refreshed for out-of-town buyers visiting local apparel companies. — Most media coverage focuses on the trendy runway shows that do not showcase well the more mainstream, saleable designs of California’s producer brands. — Los Angeles students do not perceive work in the fashion industry as a viable career option.
Source: http://online.wsj.com/article/PR-CO-20140326-906743.html

Advertisements
Standard

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s