The secret to beauty retail success? How customers are TEN TIMES more likely to pay for full-size cosmetics after trying a sample

The findings, released by the $10-a-month beauty subscription service Birchbox , prove the pulling power of the ‘try before you buy’ technique. It claims that more than 50per cent of its subscribers go on to make full-size purchases after getting their tester box of cosmetics in the mail. Winning formula: According to Birchbox customers are ten times more likely to pay for full-size beauty products after receiving samples direct to their door It says that one of the cosmetics brands it stocks Stila, sent sample eye shadow palettes to 7per cent of subscribers. In total 11.2per cent of the group went on to purchase full-size versions – a figure more than ‘ten times the industry standard’. Hooked on sunbeds at just 15: How a third of high school girls will try indoor tanning by the time they graduate Katia Beauchamp, co-founder and co-CEO of Birchbox, explained to BuzzFeed that subscribers are ‘really engaged’ and ‘spending’. Thanks to its sales success – with three products sold every minute online – the company has been able to raise just under $12million in venture capital from investors. It expects its online sales to triple in 2013 after quadrupling last year.

Beauty Cape salon helps customers look their best

After graduating from Empire Beauty School in Bangor, Sides-Wilson worked at a Bangor salon before opening the Beauty Cape at 69 Fifth St. in November 2012. A licensed cosmetologist, she offers her customers many beauty-related services and products. Sides-Wilson specializes in cuts of every style, including bobs, wedges, [and the] pixie is always popular. It can be styled in so many ways.

Fashion Trends Show Features Beauty Trends Expert Wendy Lewis, The Knife Coach(r), of Beauty in the Bag

I think its less about wearing too much [makeup], Lewis explains the podcast. Most women wear too little or the wrong makeup A little color and camouflage does wonders for all of us. This beauty trends professional makes consultations exceedingly accessible and flexible, offering in-person one-on-one or group meetings in Palm Beach, London and New York, as well as via Skype and phone. She said her biggest tip is to do everything in moderation. Or else youll look very sorted, she said. I like natural quality. Its much better to go in baby steps. In this lively interview, Lewis shares how to determine if cosmetic surgery is the right choice, how to get in touch with the top professionals in the industry, and how to find that inner confidence and glow women crave. The Fashion Trends Show is available for free subscription on iTunes and through the Shows website, at , where more information about Wendy Lewis can also be found.


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