Thrifty shoppers rediscover secondhand fashion

Even thrift stores that have been funding charitable causes for decades are enjoying the popularity. Some days, a line starts forming outside Atlanta’s Nearly New Thrift Shop at least 30 minutes before it opens, said Camille Kessler, president of the Atlanta chapter of the nonprofit Junior League, which benefits from the store’s proceeds. More customers began coming to the store at the start of the recession almost six years ago, and sales have been steadily increasing, Kessler said. “We really hope this trend is here to stay.” Growing interest in the trend inspired Charles to organize a fashion show with the help of other local fashion bloggers.
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Isabel Marant: H&M’s Latest Fashion Collaborator

Best known for her boho-luxe aesthetic, the French designer began making her own clothes at 15 after not being able to find styles she liked in stores; her personal aesthetic still informs her work today. “I do prêt-a-porter (ready-to-wear); I do not revolutionize the fashion world,” she said in 2011. Marant’s collection for H&M will feature clothing and accessories for women, as well as her first-ever line for men. “I am at creating something real—something women want to wear in their everyday lives, with a certain carefree style,” Marant said in H&M’s press release announcing the partnership.
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How (and why) to fix your fast fashion fixation

Our grandparents sewed and mended clothing for a host of reasons—clothing price, fabric scarcity, etc. Cline makes a good point when she notes that sewing isn’t easy: it takes “memory, computation, attention to detail, and constant decision making.” So why learn to sew when we can go to Forever 21 and buy a dress that’s on-trend for $15.80 (or cheaper)? And why learn to mend when the majority of your clothing isn’t made to last past this season?
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